The story of Dita Eyewear is really the story of life long friends, Jeff Solorio and John Juniper co-founders of Dita and the driving forces behind Dita's celebrated designs. Their common passion for design and photography led them to introduce stylish eyewear inspired by vintage frames from the 50's through the 80's. Thereupon Dita has revitalized the old classics that have played a key role in defining personal character and style.
Over the years Dita has grown to international acclaim and, in turn, Jeff and John have earned the status of being some of the worlds most influential eyewear designers. The Dita brand has established itself as long lasting and committed to producing premium products. Dita chooses to be exclusive, avoiding extensive advertising campaigns, superstar endorsement deals or sales to mass merchants. Solely for those who seek the finest quality, and dare to wear them, Dita will remain a brand that is highly sought after.
All Dita frames are hand made in the worlds best factories for eyewear in Japan and use only the highest quality materials. This legendary quality and attention to detail that Dita provides is even more apparent with Dita’s optical collection. Using only the finest exclusively developed Japanese zyls, custom designed titanium components and hardware with unique hex screws, Dita has successfully modernized traditional rivet frame construction. Each frame has been meticulously handcrafted in Japan and then individually tested to ensure the highest quality frame possible.
Dita's design studio and world headquarters are located in Los Angeles, California.
Dita is distributed in Europe exclusively by SEEQUAL S.A.R.L..